History
- 2024 Attend the “COSMOPROF NORTH AMERICA LAS VEGAS” exhibition in the USA.
- 2024 Attend the “COSMOPROF CBE ASEAN BANGKOK” exhibition in Thailand.
- 2022 Attend the “COSMOPROF Asia” exhibition in Singapore.
- 2022 BELLA products are ISO certified.
- 2019 BELLA products are ISO certified.
- 2016 BELLA products are ISO certified.
- 2014 Attend Canton Beauty Expo. Start franchise business to Chinese clients.
- 2014 Create brand BeLash and the first eyelash extension center in China.
- 2013 Establish a branch and beauty academy in Shenzhen, China.
- 2012 Establish BELLA CHINA to develop beauty industry in China.
- 2010 Biomooi became the leading brand of eyelash extension products and beauty academy in Taiwan.
- 2009 Establish Association of Pigmentation and Eyelash Extension (PEA). Regulate the techniques and specification.
- 2007 Establish Biomooi Ltd., specialized in eyelash extension products in Taiwan. Also offer education and training.
- 2004 Work with Korean company for eyelash extension products, to develop eyelash extension market in Taiwan.
- 2003 BELLA get 50% of market share in permanent makeup worldwide, become the leading manufacturer in PMU industry.
- 2001 Establish Bella Co. Ltd.
- 1998 Apply for patents of permanent makeup machines and needle system. Manufacture accessories.
- 1995 Attend the exhibition in Frankfurt, Germany. Develop business in Europe.
- 1992 Attend the exhibition in America, promoting the brand of BELLA.
- 1990 Establish Sun-Ya-Wing Ltd., specialized in manufacturing permanent makeup machines.
- 1983 Our founder and chairman Mr. Chen Sen-Tsun starts permanent makeup business.
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